• Corry McClure

3 Steps to Start Transitioning Your Program from Non-Corporate to Corporate

Updated: Feb 24



You are a coach who has been working with group or individual programs for a few years and lately you’ve been wondering “this content would be helpful for employees in the workplace.”

You start thinking about this new direction but you’re not quite sure how to do this, it seems daunting. What type of training programs are corporations looking for? What do I charge? What type of industry would be interested in my program? Where do I start?

You are not alone, this exact thing started to happen to me as some of my private coaching clients started to ask, “can I claim your coaching fees as part of my corporate training & professional development costs.” I was intrigued and curious. How could those that were having budgetary constraints access resources to invest in their development? Or how could coaches or trainers serve their clients in corporate arenas instead B2C?

Is it worth adding this new direction into my business strategies for 2018? David Wentworth, Principle Learning Analyst for Brandon Hall Group suggests that it is. In his on line article with Training, The Source for Professional Development , an online resource for trainers, he discuses his key findings in training trends for 2016-2017. He states that “classroom is still key in terms of use, classroom corporate training is chosen 22 percent more than any other modality. But coaching/mentoring is seen as more effective for the third consecutive year, while usage is 37 percent less. The collective corporate development of coaching, mentoring and training are recognized key contributors to both the individual, team and corporations”.

Key takeaway: There continue to be opportunities for coaches and trainers that are committed to creating impact for organizations and their employees.

3 Steps to start transitioning your program from non-corporate to corporate:

  1. Review your testimonials and surveys; what is it that your clients repeatedly value by working with you? Start capturing the top 1-3 outcomes and see how they relate to corporate metrics. This will help you take your content and modify it into training modules that would be suitable for developing skills in the workplace.

  2. Look at your roster of clients, what occupations and industries do they represent? If you notice a higher representation of, for example, female middle managers in the tech industry, you already have valuable data and established relationships that can support your first corporate conversations.

  3. Reach out, use your existing network of coaches and trainers to provide you with encouragement, new insights and valuable resources. Your community was once at the same stage in their business development and they will be able to offer you continued guidance.

If you are interested in further resources, please reach out.

Corry McClure | corry@couris.ca | 705.879-7744

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